For demand-gen agencies · pipeline builders · revenue-marketing

Build predictable pipeline. For every client. In parallel.

Vocito is the demand-gen platform that combines outreach, lead scoring, multi-touch nurturing and MQL-to-SQL handoff in one system per client. Make pipeline velocity predictable. From €299/mo per workspace.

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Lead scoring + nurturing Live in 8 minutes MQL → SQL automation

What Vocito does for you

Demand-gen is a pipeline-velocity game — Vocito accelerates every stage.

Clients judge on pipeline coverage and velocity. Vocito replaces the 5-7 tools (HubSpot + Outreach + ZoomInfo + Aircall + Marketo) with one platform that orchestrates the entire funnel.

Funnel stage Now — tool stack With Vocito
Top of funnelZoomInfo + Apollo for lists, manual enrichmentNative ICP builder + enrichment + de-dup built in
First touchOutreach sequence (email only), low responseMulti-channel: email + LinkedIn + call orchestration
EngagementEngagement signal in HubSpot, nobody acts in 24hAI sees engagement, calls prospect within 1h
Lead scoringStatic scoring model, often outdatedAI scoring on conversation + email + LinkedIn activity
MQL → SQL handoffMarketing throws lead, sales ignores (no context)Full transcript + summary + score automatically to sales CRM
Client reportingMonthly 4 hours stitching dashboardsReal-time per-client pipeline dashboard with velocity metrics

How it works

Three features that take demand-gen agencies from 'campaigns' to 'pipeline'.

Multi-channel orchestration

One campaign, four channels: email, LinkedIn DM, phone, SMS/WhatsApp. AI determines per prospect the optimal channel based on engagement history. Synchronous, not sequential. No 'send email first, wait 7 days' — modern multi-touch.

AI lead scoring

Score per lead based on: profile-fit (ICP match), engagement signals (opens/clicks/replies), conversation content (BANT outcome), time-to-engagement. Real-time scores, not monthly batches. Sales receives only leads above your threshold.

Native MQL → SQL handoff

When an MQL converts to SQL: full transcript + summary + score auto-pushed to client's sales CRM. Sales team knows immediately: what was said, what's the pain, what's the timeline. No 'context loss' between marketing and sales.

Real numbers

"Our clients expected pipeline velocity reporting but we could only show 'leads created'. With Vocito's funnel tracking + AI scoring we now show MQL → SQL → opportunity → closed-won monthly. Client churn dropped 60%, premium retainers grew."

VP Strategy · Demand-gen agency (€200k MRR)

-60%
client churn
+€80k
MRR from upsells

Frequently asked

What demand-gen agencies ask

How does Vocito differ from a marketing-automation platform (Marketo, HubSpot Marketing)?
Marketo/HubSpot = email nurturing + form tracking. Vocito = fully multi-channel (phone + LinkedIn + email) + AI conversation + lead scoring + sales handoff. Marketo does top of funnel, Vocito does whole funnel to meeting. Plus: more affordable, faster to configure, native CRM sync.
Does this work with client's existing stack (Mixpanel, Segment, Customer.io)?
Yes. Bi-directional sync with major marketing/analytics tools via webhooks. Mixpanel + Amplitude for product events, Segment for unified customer data, Customer.io can run parallel (Vocito does outbound calls, Customer.io does email nurture). Per client configurable.
How is experiment statistical significance determined?
Multi-arm bandit testing (Thompson Sampling) — no fixed split test. AI allocates traffic to best-performing variant in real-time. Winner with >95% confidence interval → promoted to default. Faster than classic A/B tests, no statistical-power bias.
Can clients define their own scoring criteria?
Yes. Per client configure: ICP criteria (industry, size, geography), engagement weights (email open = 5 pts, demo page view = 25 pts), conversational criteria ('mentions budget' = 30 pts, 'is decision maker' = 40 pts). MQL and SQL thresholds set separately.
How is pipeline velocity measured?
Vocito tracks: lead created → first touch → engagement → MQL → SQL → opportunity → closed-won, with timestamp per stage. Per client dashboard: avg days per stage, conversion rate per stage, revenue per source. Client sees crystal clear how you affect their pipeline.

Stop delivering campaigns. Start delivering pipeline.

Import client CRM, define ICP and lead scoring, and start campaigns within 24 hours.

Start free 7-day trial

No credit card · €20 beta credit · Multi-CRM sync