For florists · flower shops · flower subscriptions

Flower subscription = recurring. Birthday = trigger.

Vocito's AI sells flower subscriptions (weekly/monthly), triggers birthday/anniversary auto-orders for customers and manages event bookings (wedding, funeral, corporate decor). From €99/mo.

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Subscription engine Live in 8 minutes Birthday triggers

What Vocito does for you

Florist = one-off orders + subscriptions + events + holidays.

One-off (€30) has low margin. Subscription (€20/week = €1,040/year) is high margin. Events (€500-€5,000) are revenue spikes. Vocito automates all three.

When Now — manual With Vocito
One-off orderPhone intake for wishes + addressAI takes 24/7, handles intake + payment
After order"Thanks, bye" — subscription chance missedAuto email: "subscription -20% first month"
Birthday in customer databaseNobody remembers to trigger customerAuto email 2 weeks ahead: "birthday of X-colleague — flowers?"
Anniversary (5/10/25 years)UnknownAuto trigger on customer's wedding date
Holidays (Mother's Day, Valentine's)Last-minute panic, inventory issuesAuto blast 21 days ahead to database with pre-orders
Event request (wedding, funeral)Long intake callAI does intake + quote from package prices

How it works

Three features that take florists from one-off to recurring.

Subscription engine

Packages: weekly (€20), bi-weekly (€30), monthly (€50). Customer books via AI: pick package, day of delivery, preferred style (classic, modern, seasonal). Stripe auto-recurring subscription. Customer can pause via WhatsApp. Flower subscription is golden goose: €1k+ LTV per customer.

Birthday + anniversary triggers

Per customer collected: own birthday, birthdays of partner/children/parents, wedding date, Christmas, Mother's Day. Auto email 2-3 weeks ahead: "Marie's birthday next Thursday — want the same mix as last year?". 1-click order.

Event bookings (wedding, funeral, decor)

Wedding: AI asks date, location, theme, budget, desired flowers. Delivers quote from your packages. Funeral: emergency flow, fast delivery, sympathy tone. B2B decor (office, hotel lobby): recurring contract management.

Real numbers

"We had 40 subscription customers. With Vocito's auto-pitch after every one-off order: 110 subscription customers in 4 months. Difference: €70k extra recurring revenue/year from customers who would have stayed one-off."

Owner · Flower shop, Utrecht (NL)

+175%
subscription customers
+€70k
recurring/year

Frequently asked

What florists ask before they start

Does this work with my POS/webshop (Floranext, FloristWare, Shopify)?
Yes. Native integrations with Floranext, FloristWare, Shopify, WooCommerce. Inventory, customer database, subscription statuses: bi-directional sync.
How does Vocito get customer birthday data?
Two paths: (1) customer entered 'for whom' during previous order (Marie, my mother, March 12) — Vocito remembers, (2) customer can fill 'important dates' in their customer portal. Privacy-compliant — only customers who explicitly subscribe get reminders.
What about emergency orders (funeral within 24 hours)?
Emergency flow: AI asks urgency, picks express delivery (+€X), confirms before 11:00 for same-day delivery. For funeral: separate sympathy tone, suggestions for appropriate bouquets, delivery to funeral home/chapel.
How does B2B decor contract work?
Per B2B client (office, hotel lobby, restaurant): contract package (€X/week for weekly refresh), fixed delivery day, preferred style. Auto-recurring orders + invoicing. Win-back flow if customer stops 4 wks.
Doesn't this cost more than I earn per month?
Vocito from €99/mo. For florist earning €5-15k/mo: ROI is recurring subscription conversion (typically €2-5k extra MRR within 6 mo) + birthday triggers (€500-€1k/mo extra). Plus time savings for walk-in service.

Birthday = order. Subscription = recurring.

Import customer database, configure package prices, and Vocito starts today.

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No credit card · €20 beta credit · Stripe integration included