For franchise organisations · multi-location brands · QSR/retail/services

1 brand. 50 locations. Leads to the right one.

Vocito's AI routes inbound leads to the right location based on geo + capacity, runs multi-location administration (KPIs, reviews, marketing) and ensures brand-consistent customer communication across all locations. From €999/mo.

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Multi-location routing Live in 14 days Brand consistent

What Vocito does for you

Franchise = HQ + locations + leads + brand consistency.

Lead comes in on central number → wrong location → frustrated customer. Marketing content inconsistent per location. Reviews per location not managed. Vocito orchestrates.

When	Now — manual	With Vocito
Lead calls central number	Receptionist routes — often wrong	AI asks postcode, routes to nearest + capacity check
Location too busy	Lead rejected or waitlisted	AI offers 2nd nearest or online option
Location marketing post	Different per location, off-brand	AI templates with brand guidelines, localised
Review per location	Per location respond themselves — often forgotten	Auto-reply on Google/Trustpilot per location in brand tone
KPI report per location	Monthly manual	Weekly auto-dashboard to HQ + franchisee
National campaign launch	Locations respond differently to customer questions	AI trained on campaign info, consistent across 50 locations

How it works

Three features that scale franchise organisations.

Lead routing on geo + capacity

Lead comes in (central number, website form, WhatsApp). AI asks postcode + service needed. Calculates nearest location WITH capacity (link to location calendar). Route + booking directly. For too-busy location: 2nd option automatically.

Brand-consistent multi-location communication

All locations speak the same brand voice (tone-of-voice defined by HQ). AI handles customer questions in line with brand guidelines, but with local context (location name, manager, opening hours). For reviews: auto-reply per location in brand tone, escalation to manager for negative feedback.

Multi-location KPI dashboard + alerts

Per location tracked: leads in, conversion, average response time, review rating, missed calls. Weekly auto-dashboard to franchisee + HQ. Alerts on anomalies (location X missing 30% of calls — action needed). No manual reporting anymore.

Real numbers

"We have 45 locations in NL. Central receptionist did lead routing — 30% to wrong location, customers irritated. With Vocito: 95% correctly routed on postcode, plus auto-switch on capacity. Customer satisfaction +18 NPS points, lead conversion +25%."

Operations Director · Service franchise (45 locations)

+25%

lead conversion

+18

NPS points

Frequently asked

What franchise organisations ask before they start

Does this work with our multi-location software (POS, CRM)?

Yes. Integrations with Lightspeed, Toast, Square (POS), Salesforce/HubSpot (CRM), Yext (location data). Per location: separate calendar, own team, separate KPIs.

How do we guarantee brand consistency across 50 locations?

HQ defines tone-of-voice + brand guidelines + mandatory messages (disclaimers, opening hours, terms). AI trained on these guardrails. Per location: local context (manager name, address) but within brand frame. Audit of all messages available to HQ.

What if individual franchisee wants different flow?

HQ-defined is baseline. Franchisee can make adjustments within brand guardrails (e.g., promote local events). Some flows are locked (cancel policy, prices, terms) to preserve consistency.

Can AI speak different languages per country?

Yes. For multinational franchise (NL + DE + BE): AI talks to customer in local language, escalates internally in main language. Brand tone consistent across languages.

Doesn't this cost more than our central receptionist?

Central receptionist: €3-4k/mo. Vocito from €999/mo for 50 locations = €20/location/mo. Plus 24/7 + multiple languages + 95% accuracy in routing. For franchise with 30+ locations: direct ROI.

1 brand. 50 locations. 1 platform.

Configure brand guidelines, location data and routing rules, and Vocito starts within 2 weeks.

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Enterprise onboarding · Dedicated CSM · Custom integrations