For gyms · fitness studios · gyms · boutique fitness

Member wants to cancel? We save 50%.

Vocito's AI does cancel-save with counter-offers, reactivation of dormant members (no visit 30+ days) and member administration. Plus 24/7 question line for members. From €299/mo.

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50% cancel-save Live in 8 minutes Member admin

What Vocito does for you

Gym = new members + cancel-save + dormant members + cross-sell.

January peak full of new members, then churn of 4-6% per month. Cancel-save = €X retained per member. Dormant members = cancel risk. Vocito does all.

When Now — manual With Vocito
Member wants to cancelReception: "fill in form" — lostAI asks reason, offers counter (pause, price adjustment)
Member 30+ days no visitNot noticed, churn riskAuto email "all ok? other time better?"
Member has question (class time, opening hours)Reception busyAI answers 24/7 via WhatsApp
New member (first 30 days)No onboarding, drop-off highWelcome flow: PT intro, class suggestion, app onboarding
Member birthdayUnknownAuto email with personal gift (free PT session)
January peakReception overwhelmed with new membersAI does 24/7 sign-ups + tour bookings

How it works

Three features that lower gym churn.

Cancel-save flow

Member wants to cancel via web/WhatsApp/reception. AI asks reason (too expensive, no time, injury, other gym). Per reason: counter-offer (3-mo pause, price adjustment, different membership type). Conversion of cancel-save: 40-60% stays member. For gym with €100/member: €600-900 LTV retained per save.

Dormant member reactivation

No visit 30+ days = auto email "all good? we miss you". No response: 2nd mail day 45 with offer (free PT intro). 60 days: direct call from staff. Prevents 70% of dormant-to-cancel.

Onboarding flow new members

First 30 days after sign-up: day 1 (welcome + app onboarding), day 7 (PT intro invite), day 14 (class suggestion on interest), day 30 ("how is it? feedback?"). Onboarded clients have 3× lower churn than without.

Real numbers

"Our churn was 5% per month = 60% per year. With Vocito's cancel-save + dormant member reactivation: churn to 2.5% per month. For our 800 members: 240 fewer cancellations per year. Plus January panic gone via 24/7 sign-up."

Manager · Gym, Amsterdam (800 members)

-50%
churn rate
240
fewer cancellations/year

Frequently asked

What gyms ask before they start

Does this work with my fitness software (Mindbody, Glofox, Virtuagym)?
Yes. Native integrations with Mindbody, Glofox, Virtuagym, Wodify. Member data, visit history, memberships: bi-directional sync.
How does cancel-save work technically?
Member initiates cancellation (web, WhatsApp, front desk). AI starts save flow: "before we process — why are you cancelling?". Based on reason AI offers per-person counter (too expensive → student membership, no time → 3-mo pause, injury → suspend). Member can accept or push through.
What about legal compliance for cancellation?
AI always lets cancellation through if member explicitly says "cancel" after save offer. Compliance with UK/EU consumer law. Audit trail of every cancel request + outcome for regulators.
How much can cancel-save bring in?
Per retained member: €X/mo × month duration = LTV. For gym with 800 members × 5% churn = 40 cancels/mo. Save rate 50% = 20 retained × €100/mo × 12 mo = €24k/year in retained revenue. Vocito costs €299/mo = €3.6k/year.
Doesn't AI sound cold in cancellation situation?
AI is empathetic, not pushy: "understand you're cancelling — what didn't work?". Counter-offer is always in service of member ("3-mo pause instead of cancel — can rejoin later without joining fee"). Not sales-y manipulative.

Cancel-save 50%. Dormant member reactivation 70%.

Connect your fitness software, configure counter-offers, and Vocito starts today.

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No credit card · €20 beta credit · Cancel anytime