For PR agencies · publicity · communications agencies

Crisis at 22:00? We pick up.

Vocito's AI does 24/7 crisis-response intake for your PR clients, manages journalist outreach campaigns and sends personalised media pitches to relevant journalists. From €299/mo per client workspace.

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24/7 crisis response Live in 8 minutes Journalist database

What Vocito does for you

PR = journalist relationships + retainer clients + sudden crises.

Journalist outreach is repetitive work. Retainers expect continuous attention. Crises happen at the wrong moment. Vocito automates all three.

When	Now — manual	With Vocito
Client crisis 22:00	Client calls you direct, half the night awake	AI does crisis intake: facts, urgency, impact, parties
Media pitch campaign	Per journalist personal email typed — hours of work	AI personalises per journalist based on beat + recent work
Journalist responds	Email after 4 hours, journalist has moved on	AI replies within 30 min with additional info + interview offer
During retainer	Monthly report manually	Auto report with coverage + tone + reach + sentiment
Algorithm/news update (client-relevant)	Client calls: "should we respond?" — 2 hours later answer	Auto alert + suggestion response strategy within 30 min
New journalist in beat	Not tracked, missed chance for relationship	Auto monitoring journalist job changes + intro pitches

How it works

Three features that give PR agencies efficiency + impact.

24/7 crisis response intake

Client has crisis (negative press release, social-media storm, complaint). AI asks: facts, parties involved, urgency, desired outcome. Collects screenshots, media grievances. Schedules your direct call morning with full briefing. Saves night-call stress.

Journalist database + personalisation

Per journalist tracked: beat, publication, recent work, personal interests (from social media). Per pitch AI generates personalised opening ("I read your article about X — thought this could be relevant"). Response rate typically 3-5× higher than generic pitches.

Retainer reporting with media monitoring

Per retainer client: auto monitoring coverage (Meltwater/Cision integration), tone analysis, share-of-voice vs competitor, sentiment trends. Monthly auto report with PR impact in client language (revenue impact, brand awareness, etc.). Proves ROI of PR work.

Real numbers

"Our account managers lost 30% of their time on operations: pitch emails, status updates, report compilation. With Vocito: 70% of those operations is auto. AMs have time for strategic work + new business. Retainer revenue +40% within 6 months."

Director · PR agency, Amsterdam (20 retainers)

+40%

retainer revenue

70%

operations auto

Frequently asked

What PR agencies ask before they start

Does this work with my media monitoring tools (Meltwater, Cision, Roxhill)?

Yes. Native API integrations with Meltwater, Cision and Roxhill. Coverage data, journalist database, sentiment data: bi-directional. For less known: CSV import.

Can AI 'take over' relationships with journalists?

No — relationships stay with your senior team. AI does the operational side (pitch emails, follow-up, calendar coordination). For long-term relationship journalist is always maintained by you. AI is for the first-touch and reminders.

What about confidential crisis info?

Crisis data is encrypted, restricted access per client workspace. No cross-client sharing. NDA templates for crisis work standard. For very sensitive: extra encryption + 2FA for access.

How does AI handle embargoes?

Per pitch you can set embargo date + time. AI only sends after embargo. For pre-briefing under embargo: AI marks emails as 'embargoed' and asks journalist to acknowledge. Audit trail of who received what under which embargo.

How much can I save per AM?

Per AM typically 15-20 hours per week on: pitch personalisation, journalist research, retainer reporting, status updates. Time that can go to strategic work or new pitches. For PR agencies with 5+ AMs: immediate ROI plus less burnout.

Win back nights + weekends. Keep premium service.

Connect your media tools, import journalist database, and Vocito starts from today.

Start free 7-day trial

No credit card · €20 beta credit · DPA on request