For SaaS founders · growth teams · early-stage B2B SaaS

Trial conversion +40%. Churn -50%.

Vocito's AI does trial onboarding (activated-feature check), churn-save flow for cancelling customers and customer success follow-ups. For B2B SaaS up to $10M ARR. Replaces first CS hire. From €299/mo.

Try a live demo call Book a 15-min walkthrough

Activation tracking Live in 8 minutes Churn save flow

What Vocito does for you

SaaS = trial + activation + churn + expansion.

Trial conversion typically 5-15%. Churn 3-8% per month. Expansion (upsell) underused. Customer success costs lots of headcount. Vocito automates.

When	Now — manual	With Vocito
New trial signup	Generic welcome email	AI checks activation state, sends personal onboarding
Trial day 3 (no activation)	User forgets, trial expires	Auto email "you haven't tried feature X — quick demo?"
Trial almost done (day 12 of 14)	"Upgrade now" — generic	AI: "you added 47 prospects — Pro plan unlocks auto-enrichment"
Customer cancels	"OK, can we improve anything?" (too late)	AI cancel-save flow: reason + counter (pause, discount, downgrade)
Customer low usage (30 days)	Not noticed, churn risk	Auto email: "you use 20% of features — want a walkthrough?"
Customer heavy usage (limit reached)	User upgrades themselves — or not	Auto email: "you're at 90% of limit — upgrade to Pro for unlimited"

How it works

Three features that improve SaaS metrics.

Trial conversion via activation tracking

Define activation criteria (1st API call, 1st team-mate invited, 1st workflow completed). AI tracks per trial-user which are hit. Per missed criterion: auto email/in-app message with 2-min demo video. Conversion typically +30-45% vs generic onboarding.

Churn save flow

Customer clicks cancel: AI starts save flow. "Before we cancel — why?". Per reason (too expensive, not using, missing feature, switching tool): counter (3-mo pause, 20% discount, downgrade to lower plan, intro with sales for enterprise feature). Save-rate typically 40-55%.

Customer success automation

Auto check-ins on key milestones: day 30 ("how's it going?"), day 60 ("feedback?"), day 90 ("upgrade-ready?"). For low-usage customers: re-engagement flow. For high-usage: expansion pitch. Replaces 1st CS hire (€60-80k/year) for €3.6k/year.

Real numbers

"We had trial conversion of 8% and wanted to hire CS for onboarding. With Vocito's activation tracking: trial conversion to 14%. Churn from 5% to 2.8% via cancel-save. €0 CS hire — just Vocito at €299/mo."

Founder · B2B SaaS (€800k ARR)

+75%

trial conversion

-44%

churn rate

Frequently asked

What SaaS founders ask before they start

Does this work with our stack (Stripe, Mixpanel, Segment)?

Yes. Native integrations with Stripe (subscription events), Mixpanel/Amplitude (activation events), Segment (event-bus). For custom: webhook + REST API. Setup typically 1-2 hours.

How does AI know if a trial user is 'activated'?

You define activation criteria (events from Mixpanel/Segment). AI tracks per user. For non-activated users: targeted nudges per missing criterion. For activated: expansion pitch sooner.

What about legal compliance for cancellation flow?

AI always lets cancel through if user explicitly says "cancel" after save offer. EU/US consumer-law compliant. Audit trail of every cancel + save attempt + outcome for compliance.

How personal does AI feel in CS context?

AI personalises on user data: their name, their company, their usage pattern, their plan. "Hi Sarah, I see Acme made 2,300 API calls this month — you're at 90% of your Pro limit. Want to look at Enterprise?". Not generic.

Doesn't this cost more than a CS hire?

1st CS hire = €60-80k/year fulltime. Vocito €299/mo = €3.6k/year. Plus 24/7 + multiple languages + lower error rate. For SaaS from $500k+ ARR: direct ROI.

Trial conversion +40%. Churn -50%.

Connect Stripe + Mixpanel, configure activation criteria, and Vocito starts today.

Start free 7-day trial

No credit card · €20 beta credit · Stripe + Mixpanel included