Integration · HubSpot

Every call auto-logs to HubSpot. With AI-extracted intel.

Vocito syncs every voice call, WhatsApp message and booking to HubSpot with AI-extracted BANT, sentiment, next-step. Native bi-directional sync. Reps reclaim 10+ hours per week. From €99/mo.

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Native HubSpot app AI-extracted fields Bi-directional

What the integration does

Six things Vocito + HubSpot do for you.

HubSpot is the system of record. Vocito feeds it the data reps don't have time to enter — every call, every message, every signal.

Action	Without integration	With Vocito
Inbound call from prospect	Manual contact creation	Auto-creates contact + activity
Post-call CRM update	5-10 min manual notes	Auto: transcript + AI-extracted BANT
Deal stage progression	Rep manually advances	AI auto-advances on intent signals
Form-fill triggers callback	Rep notified, calls later	AI calls in 30 sec, books demo
Customer sentiment tracking	Not tracked	Per-interaction score in custom field
Workflow trigger from Vocito event	Not possible	HubSpot workflow triggers on AI signals

How it works

Three things to know about HubSpot + Vocito.

Native HubSpot app via App Marketplace

Install Vocito from HubSpot App Marketplace. OAuth-based, 2-minute setup. Listed as 'Vocito for HubSpot' — official certified app. Works with Free, Starter, Professional, Enterprise tiers.

AI-extracted intel populates HubSpot custom fields

After each call: BANT fields (budget, authority, need, timeline), sentiment score, intent classification, next-best-action, deal-stage suggestion. All auto-populated in HubSpot custom fields. Reps see CRM-ready intel without manual entry.

HubSpot workflows trigger on Vocito events

Use HubSpot workflow automations with Vocito event triggers: 'when AI flags churn risk' → email manager + create task. 'When demo booked by AI' → send prep email + assign AE. Bi-directional automation.

Real numbers

"We had HubSpot Pro for 10 SDRs (€500/mo) — but only 60% adoption because of data entry friction. Connected Vocito: every call auto-logs with extracted BANT. SDR adoption jumped to 95%. Pipeline data finally complete + accurate. CMO can trust the dashboard now."

Sales Ops · B2B SaaS, 30 employees

95%

HubSpot adoption (was 60%)

+10h

per SDR/week

Frequently asked

HubSpot + Vocito — what teams ask

Which HubSpot tier do I need?

Works with all tiers including Free. Custom field creation needs Starter or above. Workflow automation triggers need Operations Hub Pro. For most B2B teams: Sales Hub Starter ($20/user/mo) + Vocito covers the stack.

Will it duplicate contacts?

No. Vocito's matching logic deduplicates on phone + email. If contact exists: updates. If new: creates. Configurable matching rules (strict vs fuzzy) for edge cases.

Can I map Vocito fields to my custom HubSpot properties?

Yes. Per-field mapping interface: Vocito's 'AI-extracted budget' → HubSpot's 'Budget Range' custom property. Free-text fields, picklist fields, multi-select all supported.

What about HubSpot Service Hub for support?

Yes — Vocito tickets auto-create in HubSpot Service Hub. AI handles first response, escalates to human via HubSpot ticket. Works alongside Service Hub's existing automations.

Migration from existing call-logging tools?

Yes — we import call recordings + transcripts from Aircall, RingCentral, Dialpad, etc. AI re-extracts intel from historic transcripts. Standard migration: 1-2 days for 10k+ calls.

Connect HubSpot. Stop manual data entry.

Install from HubSpot App Marketplace. 2-min OAuth setup. Free trial week.

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No credit card · €20 beta credit · HubSpot certified