Vocito vs Gorgias · Full comparison · 2026

Ecommerce support vs B2B operations. Vocito covers both, Gorgias only one.

Gorgias is excellent ecommerce support: WISMO, returns, Shopify-native. Vocito does ecommerce support too — plus voice + WhatsApp lead-intake + B2B sales nurture. For brands selling to both consumers AND businesses. From €99/mo.

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Shopify native B2B + D2C Voice + WhatsApp

Side-by-side comparison

Gorgias for pure D2C support. Vocito for everything else.

If you're a pure-D2C Shopify brand only doing ecommerce support: Gorgias is best-in-class. If you have voice/WhatsApp channels + B2B accounts + sales nurture beyond pure support: Vocito's broader scope wins.

Feature Gorgias Vocito
Shopify integration depth✓ best-in-class✓ native (covers 90%)
WISMO automation✓ core feature✓ included
Voice AI receptionist✗ not in scope✓ core
WhatsApp Business✓ supported✓ supported
B2B lead-intake + sales nurtureLimited✓ core
Pricing modelPer-ticket starting $10Flat €299/mo (Growth tier)

Why teams pick Vocito

When Vocito beats Gorgias.

Voice AI for B2B + wholesale support

Gorgias is ticket-first (email/chat/social). Vocito adds voice AI for B2B wholesale customers + suppliers who actually call. For brands with wholesale/B2B channels alongside D2C: voice matters. Gorgias forces you to bolt-on a voice tool.

Lead-intake + sales nurture, not just support

Gorgias handles support tickets. Vocito handles support AND lead qualification, demo bookings, B2B account follow-ups, win-back. For brands growing wholesale alongside D2C: replaces Gorgias + HubSpot + Calendly + ManyChat in one bill.

Flat pricing vs per-ticket scaling

Gorgias bills per ticket past included quota — successful campaigns spike your bill. Vocito €99/€299/€799 flat per tier. CFO predictability matters at scale. For brands doing €500k+/yr GMV with growing ticket volume: Vocito typically wins on total cost.

Why customers picked Vocito

"We're a D2C wellness brand expanding into B2B wholesale. Gorgias was great for D2C support but didn't handle our wholesale buyer calls + reorder flows. Moved everything to Vocito €299/mo — D2C support unchanged + AI now handles wholesale account questions + triggers reorder nurture for B2B accounts. €450/mo saved on the stack."

Founder · D2C + B2B wellness brand

−€450
monthly stack
+1
channel (B2B voice)

Frequently asked

Vocito vs Gorgias — what teams ask

Is Vocito as good as Gorgias for Shopify support?
For 90% of ecommerce flows: yes. Shopify native integration, WISMO, returns, refunds, product questions — all native in Vocito. For deep Shopify+ commerce flows (B2B catalogs, complex promotions): Gorgias slightly deeper. For typical D2C brands: indistinguishable in practice.
Can I migrate from Gorgias?
Yes. We import your macros, ticket history, customer data, knowledge base. Standard migration takes 5-7 days. Both systems live in parallel during transition.
Does Vocito have Gorgias's revenue attribution?
Yes — track which support conversations led to repeat purchases or upsells. Plus added: track which Vocito-driven nurture flows generated B2B account revenue. More attribution surface than Gorgias.
What about Gorgias's Helpdesk + Convert features?
Gorgias Convert is upsell-on-support-chat. Vocito has similar: AI offers relevant cross-sell during support conversations when contextually appropriate. Both effective; comparable conversion rates in benchmarks.
Should I switch if I'm pure D2C Shopify?
If you're pure D2C Shopify and Gorgias is working fine: probably stay. Switch when you add B2B/wholesale channels, need voice, or hit Gorgias's per-ticket pricing pain.

Switch from Gorgias to multi-channel B2B ops.

Free migration of Gorgias macros, tickets, KB. Live in 5-7 days. Both systems parallel during transition.

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Free migration · €20 beta credit · No credit card